Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible such as an ideaa scientific theorya musical compositionor a joke or a physical object such as an inventiona printed literary workor a painting. Scholarly interest in creativity is found in a number of disciplines, primarily psychologybusiness studiesand cognitive sciencebut also educationtechnologyengineeringphilosophy particularly philosophy of sciencetheologysociologylinguisticsand economicscovering the relations between creativity and general intelligencepersonality type, mental and neural processes, mental health, or artificial intelligence ; the potential for fostering creativity through education and training; the fostering of creativity for national economic benefit, and the application of creative resources to improve the effectiveness of teaching and learning.

The English word creativity comes from the Latin term creare, "to create, make": its derivational suffixes also come from Latin. The word "create" appeared in English as early as the 14th century, notably in Chaucer, to indicate divine creation [1] in The Parson's Tale [2].

However, its modern meaning as an act of human creation did not emerge until after the Enlightenment. In a summary of scientific research into creativity, Michael Mumford suggested: "Over the course of the last decade, however, we seem to have reached a general agreement that creativity involves the production of novel, useful products" Mumford,p. Paul Torrance described it as "a process of becoming sensitive to problems, deficiencies, gaps in knowledge, missing elements, disharmonies, and so on; identifying the difficulty; searching for solutions, making guesses, or formulating hypotheses about the deficiencies: testing and retesting these hypotheses and possibly modifying and retesting them; and finally communicating the results.

What is Creativity? The Importance of Creativity in Life

Creativity in general is usually distinguished from innovation in particular, where the stress is on implementation. For example, Teresa Amabile and Pratt defines creativity as production of novel and useful ideas and innovation as implementation of creative ideas, [7] while the OECD and Eurostat state that "Innovation is more than a new idea or an invention. An innovation requires implementation, either by being put into active use or by being made available for use by other parties, firms, individuals or organisations.

There is also an Emotional creativity EC [9] which is described as a pattern of cognitive abilities and personality traits related to originality and appropriateness in emotional experience.

Theories of creativity particularly investigation of why some people are more creative than others have focused on a variety of aspects. The dominant factors are usually identified as "the four Ps" — process, product, person, and place according to Mel Rhodes. Theories invoking divergent rather than convergent thinking such as Guilfordor those describing the staging of the creative process such as Wallas are primarily theories of creative process.

A focus on creative product usually appears in attempts to measure creativity psychometrics, see below and in creative ideas framed as successful memes. A focus on place considers the circumstances in which creativity flourishes, such as degrees of autonomy, access to resources, and the nature of gatekeepers. Creative lifestyles are characterized by nonconforming attitudes and behaviors as well as flexibility.

Most ancient cultures, including thinkers of Ancient Greece[15] Ancient Chinaand Ancient India[16] lacked the concept of creativity, seeing art as a form of discovery and not creation. The ancient Greeks had no terms corresponding to "to create" or "creator" except for the expression " poiein " "to make"which only applied to poiesis poetry and to the poietes poet, or "maker" who made it. Plato did not believe in art as a form of creation.

Asked in The Republic[17] "Will we say, of a painter, that he makes something? It is commonly argued that the notion of "creativity" originated in Western culture through Christianityas a matter of divine inspiration.

Boorstin"the early Western conception of creativity was the Biblical story of creation given in the Genesis. In the Judaeo-Christian tradition, creativity was the sole province of God; humans were not considered to have the ability to create something new except as an expression of God's work. However, none of these views are similar to the modern concept of creativity, and the individual was not seen as the cause of creation until the Renaissance.

The rejection of creativity in favor of discovery and the belief that individual creation was a conduit of the divine would dominate the West probably until the Renaissance and even later. This could be attributed to the leading intellectual movement of the time, aptly named humanismwhich developed an intensely human-centric outlook on the world, valuing the intellect and achievement of the individual.

However, this shift was gradual and would not become immediately apparent until the Enlightenment. As a direct and independent topic of study, creativity effectively received no attention until the 19th century.

In particular, they refer to the work of Francis Galtonwho through his eugenicist outlook took a keen interest in the heritability of intelligence, with creativity taken as an aspect of genius.

In his work Art of Thoughtpublished inWallas presented one of the first models of the creative process. In the Wallas stage model, creative insights and illuminations may be explained by a process consisting of 5 stages:.


Wallas considered creativity to be a legacy of the evolutionary process, which allowed humans to quickly adapt to rapidly changing environments.Related to creativity: creative thinking. Having the ability or power to create: Human beings are creative animals. Characterized by originality and expressiveness; imaginative: creative writing. One who displays productive originality: the creatives in the advertising department. Switch to new thesaurus.


The power or ability to invent: creativenessingeniousnessingenuityinventioninventivenessoriginality. How was the earth created? Sir John was created a knight in The dress designer is showing his latest creations. Mentioned in? References in periodicals archive? The 3D animated spectacle signaled the start of Tanween, a day creativity festival at the arts center in Dhahran that will explore creativity in art, music, film, theater, science, literature, cultural heritage and entrepreneurship.

Saudi Arabia's Tanween creativity festival gets off to a flying start in Dhahran. Delegations attending Creativity World Forum.

The main purpose of this research was to examine the relationship between knowledge management and creativity of university teachers. High-quality leadership is essential to team creativityand team creativity is regarded as vital for organizational survival House, Working with creative leaders: An examination of the relationship between leader and team creativity.

But, solving complex problems effectively demands creativity'the highest form of intelligence' as creativity guru Edward De Bono called it. Creative young Africans. Many of today's most pressing business problems require creative thinking to solve them, and creativity is an essential ingredient for business growth.

Got to have an open mind to appreciate creativity. The need for creativity and innovation in an organizations have been recognized since long in every department.This page pulls together my most essential information about creativity. The creative process is the act of making new connections between old ideas or recognizing relationships between concepts.

Creative thinking is not about generating something new from a blank slate, but rather about taking what is already present and combining those bits and pieces in a way that has not been done previously. While being creative isn't easy, nearly all great ideas follow a similar creative process.


While we often think of creativity as an event or as a natural skill that some people have and some don't, research 1 actually suggests that both creativity and non-creativity are learned. Certainly, some people are primed to be more creative than others.

However, nearly every person is born with some level of creative skill and the majority of our creative thinking abilities are trainable. Martinand Maya Angelou. There is no way around it. Sometimes you have to write 4 terrible pages just to discover that you wrote one good sentence in the second paragraph of the third page. Creating something useful and compelling is like being a gold miner.

You have to sift through pounds of dirt and rock and silt just to find a speck of gold in the middle of it all. No single act will uncover more creative genius than forcing yourself to create consistently. Practicing your craft over and over is the only way to become decent at it. The person who sits around theorizing about what a best-selling book looks like will never write it.

Meanwhile, the writer who shows up every day and puts their butt in the chair and their hands on the keyboard — they are learning how to do the work. If you want to do your best creative work, then don't leave it up to choice.

Set a schedule for your work. Genius arrives when you show up enough times to get the average ideas out of the way.

Terence McKenna - Creativity and Alienation

Finish something. Stop researching, planning, and preparing to do the work and just do the work. It doesn't matter how good or how bad it is. You don't need to set the world on fire with your first try. You just need to prove to yourself that you have what it takes to produce something. There are no artists, athletes, entrepreneurs, or scientists who became great by half-finishing their work. Stop debating what you should make and just make something.

Anyone who creates something on a consistent basis will begin to judge their own work. After sticking to that publishing schedule for three months, I began to judge everything I created. I was convinced that I had gone through every decent idea I had available.

It is natural to judge your work. It is natural to feel disappointed that your creation isn't as wonderful as you hoped it would be, or that you're not getting any better at your craft. But the key is to not let your discontent prevent you from continuing to do the work.

You have to practice enough self-compassion to not let self-judgement take over. Sure, you care about your work, but don't get so serious about it that you can't laugh off your mistakes and continue to produce the thing you love. Don't let judgment prevent delivery. Share your work publicly. It will hold you accountable to creating your best work. It will provide feedback for doing better work. And when you see others connect with what you create, it will inspire you and make you care more.The process pointed them to one region of the brain in particular the frontopolar cortexso they decided to test whether stimulating the area could make creative thinking easier.

The researchers hope to make creative neuroscience more available to the general public down the line. One surefire way to boost creative thinking: Try.

No, really! Research shows that when people try to think more creatively, they almost always can -- and those effects are both significant and repeatable.

But the key to this is dedicating more time in your day to actively thinking, which usually means unplugging from email, social media and more. Try implementing this idea in your everyday routine by avoiding bringing your phone to bed or to the bathroom.

It's also a good idea to turn off notification settings for social media apps and email. Try switching out some of the items on your desk, orienting yourself differently or doing an overhaul of the bulletin board you sit facing. Take advantage of opportunities to periodically work in different areas of the office, sit with new colleagues or invite people from different departments to lunch.

Although you might not have much control over your work environment, making any possible adjustments could translate to a significant creativity boost. When was the last time you learned something about medieval architecture?


Ancient Egyptian history? Edible herbs in the wild? Now might be the time to take an in-person course or dive down an internet rabbit hole. Research suggests that broadening your knowledge by way of unfamiliar topics fosters new ideas and divergent thinking.

In it, a few people in a group with extensive knowledge of an obscure topic give five-minute lectures. Then, after learning about topics such as how shoes are constructed or the history of Rolex watches, everyone comes up with at least three ideas for new products or services.

You can DIY this approach by asking friends or colleagues in different industries about what they do -- or signing up for a course on something completely unfamiliar to you via sites such as Khan AcademyCoursera or Massive Open Online Courses MOOC. When an idea -- or a small component of an idea -- comes to you, start making it a point to preserve it.

Jot it down in a smartphone note, write it in a pocket-sized notebook you carry around or sketch it on a napkin. Challenge yourself in new ways -- especially when it comes to overarching issues in your industry. For example, if you turn a knob and find out a door is locked, you begin to automatically brainstorm ideas and solutions -- jiggling the knob, pounding on the door, trying your luck with a bobby pin. Think about the overarching issues and questions in your field How do I end world hunger in one week?

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Image credit: Tara Moore Getty Images. Hayden Field. Entrepreneur Staff. July 18, 6 min read. More from Entrepreneur. Get heaping discounts to books you love delivered straight to your inbox. Sign Up Now. Jumpstart Your Business.You have JavaScript disabled. Menu Main menu. Watch TED Talks. How can you nurture your own? Video playlists about Creativity Where do ideas come from? How does the metaphorical lightbulb go off? Is it a flash of genius? The power of crowds?

These heady talks explore the nature of ideas themselves: Where they come from, how they evolve, and how each of us can nurture them. The creative spark. What makes us create and innovate? Here, wildly creative thinkers share ideas and insights into what kindles genius. What is success? Success can mean: feeling that tingle of excitement about what you do, sticking with what matters through hard times, living a life you can feel proud of in retrospect.

These talks say it all.


The Remix. DJs make remixes, cross-pollinating old sounds with new. But all of us engage in this conversation between the past and present, making ideas resonate over and over again. Talks about Creativity 1h 2m.

Elizabeth Gilbert It's OK to feel overwhelmed. Here's what to do next Posted Apr Jiabao Li Art that reveals how technology frames reality Posted Mar Diego Prilusky How volumetric video brings a new dimension to filmmaking Posted Feb Debbie Millman How symbols and brands shape our humanity Posted Feb Chip Kidd Why books are here to stay Posted Feb Jennifer 8.

Lee Why 1. Debbie Millman The function and fashion of eyeglasses Posted Feb David Biello How the compass unlocked the world Posted Feb Jacobs The evolution of the coffee cup lid Posted Feb Paola Antonelli Why pasta comes in all shapes and sizes Posted Feb Alicia Eggert Imaginative sculptures that explore how we perceive reality Posted Feb Rahaf Harfoush How burnout makes us less creative Posted Feb Exclusive articles about Creativity.

Helpful advice for aspiring writers of all ages Being a writer is all about expressing your unique perspective with feeling and originality, not about having a huge vocabulary or getting published, says author Jacqueline WoodCreativity is thinking of new ways to do things.

It involves producing ideas or behaviors that are original. However, originality is not enough: whatever is created, whether an idea or a product, must also be useful or adaptable. For example, you might write a blog post that is unique because it is entirely gibberish. There are two essential components to Creativity- originality and adaptiveness. A creative individual generates ideas or behaviors that are novel or unusual and these make a positive contribution to the individual's life or the lives of others group.

Research findings on the benefits of the strength of creativity found that Creativity helps in promoting divergent thinking, thinking about many ways to solve a problem. It uses ideas and details in a way that can be implemented for a socially positive purpose. Self-confidence and greater self-knowledge are byproducts of creativity that can help you feel comfortable in a variety of situations and adapt to challenges and stressors.

Creativity drives your interest in activities and can help you generate ideas that will inspire interest in others. Wondering about times that you may be using this strength? Here are a few examples of Creativity at work in the world. Discover your untapped potential with a research-backed guide to all 24 character strengths.

Includes a bonus four-step program, Strengths Builder, to apply your strengths. Your web browser Internet Explorer is not supported, and you may experience difficulties while browsing this site.

Understanding the Psychology of Creativity

Please use an alternative browser such as Google Chrome or Firefox. Become Aware Of Your Strength. Understand what creativity is all about so you can begin recognizing it in yourself and others. What is Creativity? Which virtue is this strength? Creativity is a strength within the virtue category of wisdom, one of six virtues that subcategorize the 24 strengths. Wisdom describes strengths that help you gather and use knowledge. The other strengths in Wisdom are creativitycuriosityjudgmentlove of learningand perspective.

What the Science Says. What holds you back from trying to be creative? How do real or anticipated reactions of other people affect your creative efforts? How do you use creativity to help solve your own life problems or those of your family, friends, and colleagues?

Examples of this Strength in Action. At a work meeting, when a new topic comes up, you brainstorm several ideas with the group to reflect on or discuss together.

Writing an article, essay, short story, or poem, making a drawing or painting, and sharing it with others. How can you make the most of creativity in your everyday life? In the moments that matter most? Here are some ideas. Set time aside each day for creative thinking or creative activities such as: writing poems or using an everyday household object in a new way.What is creative thinking, and why is it important in the workplace?

Most people associate creativity with artistic tasks such as writing a novel, painting a picture, or composing music. While these are all creative endeavors, not all creative thinkers are artists. Many jobs require creative thinking, including positions in the worlds of business and science. Creativity simply means being able to come up with something new.

Therefore, creative thinking is the ability to consider something — a conflict between employees, a data set, a group project — in a new way. Employers in all industries want employees who can think creatively and bring new perspectives to the workplace. It's important to share your creative thinking skills with prospective employers.

To do this, you first need to recognize your own creativity. Creative thinking means looking at something in a new way. They bring a fresh, and sometimes unorthodox, perspective to their work.

This way of thinking can help departments and organizations move in more productive directions. For these reasons, they are extremely valuable to a company. Play connotes anything unstructured and relaxing, such as walking or daydreaming. Watching someone work in creative ways can help you learn to be more creative yourself.

However, many employers want creative thinkers even though they haven't articulated it. In either case, think about how your creative nature has helped you in the past and how it might be an asset in the job you're seeking.

For example, perhaps you came up with a creative way to save your department money, or maybe you developed a new filing system that increased efficiency. This is especially important if the job description lists creativity or creative thinking as a requirement. If you're looking for creative opportunities as a means of personal fulfillment, you can find satisfaction in surprising places.

Before thinking creatively about something, you first have to be able to understand it. This requires the ability to examine things carefully to understand what they mean. You have to set aside any assumptions or biases you may have, and look at things in a completely new way. By coming to a problem with an open mind, you allow yourself the chance to think creatively.

Therefore, when applying for jobs, highlight your ability not only to think creatively, but to use your creativity to solve important problems. While you might need to get a bit messy when trying out a new idea, you then need to organize your ideas so that other people will be able to understand and follow through with your vision.

Being able to structure a plan of action with clear goals and deadlines is vital. Therefore, you need to have strong written and oral communication skills. Therefore, you also need to be a good listener. By asking the right questions and understanding the problem, you can come up with a unique solution.

Opportunities for creative thought in the workplace vary from the obvious artistic position to the highly technical one. Here are some examples of how to display creative thinking in different jobs. Perhaps you arrange retail displays for maximum impact, or shape the path of an enticing hiking trail.

Other artistically creative tasks might include designing logos, writing advertising copy, creating the packaging for a product, or drafting a phone script for a fundraising drive. Creative problem-solving stands out as innovative. A creative problem solver will find new solutions rather than simply identifying and implementing the norm.

You might brainstorm new ways to cut energy use, find new ways to cut costs during a budget crisis, or develop a unique litigation strategy to defend a client. These all entail creative thinking on your part.